- Optimize ad accounts across Google and Meta, building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids to hit spend and ROAS targets
- Monitor active campaigns and adjust budgets and strategy in real time for the best results
- Forecast future budgets and performance using historical data and industry trends
- Run multivariate tests to determine the best-performing creative, copy, and audiences
- Pull and sort data tables to guide creative teams on top-performing elements
- Troubleshoot accounts for errors and warnings across Google Ads, Google Merchant Center, and Meta Ads Manager
- Communicate meaningful results to clients in weekly meetings, reports, and team debriefs
- Coach and assist junior buyers, sharing knowledge to uplift the full team