- Optimize ad accounts across Google and Meta by building, testing, and iterating on campaign types, ad copy, creative, budgets, and bids.
- Monitor active campaigns and adjust budgets and strategy in real-time to meet spend and ROAS targets.
- Forecast future budgets and performance leveraging historical data and industry trends.
- Run multivariate tests to identify high-performing creative, copy, and audience segments.
- Troubleshoot accounts for technical errors across Google Ads, Google Merchant Center, and Meta Ads Manager.
- Communicate campaign results and strategic insights to clients through weekly meetings and reports.
- Mentor and coach junior team members to uplift team performance.