- Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms
- Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with performance goals
- Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality and conversion rates
- Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations
- Conduct competitive and market research to identify opportunities and emerging trends
- Manage a portfolio of multiple client accounts, ensuring consistent performance and service
- Collaborate with Client Success, SEO, and other internal teams to support integrated marketing strategies
- Mentor and support junior team members through training and guidance
Data AnalysisGoogle AnalyticsLead Generation+1 more