- Create, manage, and optimize paid media campaigns across Google, Bing, Meta, and other ad networks.
- Monitor campaign pacing to prevent under or over-delivery.
- Analyze performance data to develop and implement optimization strategies.
- Track, report, and communicate performance metrics and strategy changes to stakeholders.
- Conduct competitive client research and recommend landing page optimizations.
- Mentor junior team members and conduct team trainings.
- Collaborate with the Paid Media Manager to improve team processes and strategy.
Data AnalysisMicrosoft ExcelA/B testing