- Develop and refine the agency’s comprehensive paid media strategy and operating playbook.
- Lead strategic adoption of AI-driven tools and LLM-driven search behaviors.
- Design and scale the paid media department structure to support growth.
- Manage team development through hiring, coaching, and mentorship.
- Act as a strategic advisor for enterprise accounts to drive retention and growth.
- Collaborate with Client Success, SEO, Web, and Sales teams on integrated strategy.
- Manage executive relationships with major platforms like Google, Microsoft, Meta, and Yelp.
Lead GenerationDigital MarketingGenerative AI