- Increase ARPU and CR across web funnels through a rigorous, science-backed experimentation program.
- Define, prioritize, and run high-impact growth experiments across multiple products.
- Optimize conversion funnels end-to-end, covering acquisition through revenue retention.
- Test and refine pricing and packaging models including bundles, upsells, and subscriptions.
- Develop and improve churn-prevention flows, including win-back and discount offers.
- Apply statistical rigor to ensure every experiment is valid and defensible.
- Utilize AI tools like Claude, Replit, and n8n to automate reporting, QA, and operational workflows.
- Collaborate with design, engineering, and data teams to implement and interpret A/B test results.
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