Paid Media Operations Specialist

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Requirements:

• 1-2 years of paid media experience
• Excellent attention to detail
• Strong internal and external communication skills
• The ability to think strategically, proactively, and creatively, focusing on innovative and measurable solutions
• Strong work ethic to deliver results in a fast-paced environment
• Exemplary organization and time management skills with the ability to handle several projects simultaneously
• Ability to work with Microsoft Excel
• Ability to work independently and within a team environment

Responsibilities:

• Onboard and offboard paid media clients: Launch new clients onto all contracted platforms using established templates, customizing as needed based on client intake. Launch existing clients onto newly contracted platforms. Offboard canceled clients, ensuring campaign/access deactivation and cross-departmental notification.
• Collaborate for campaign success: Work with the web team to establish proper tracking for all new platforms. Partner with Paid Media Analysts/Strategists and Account Managers to align on client goals and evaluate/challenge paid media strategies. Collaborate with the Paid Media Operations Manager and Director of Paid Media to address inconsistencies or areas for improvement.
• Support team initiatives: Facilitate and support cross-team initiatives, such as multi-account campaign restructurings or promotions.
• Develop and improve campaign launch processes: Provide thought leadership on building/maintaining best-practice campaign launch templates. Cross-train paid media team members on platform/campaign launches and tracking implementation to support overflow or backfill needs.
• Maintain campaign quality and expertise: Continually audit accounts for best practices, providing constructive feedback and adjustments to the team. Build and deliver ongoing training for Paid Media Analysts/Strategists and Account Managers. Stay up-to-date on paid media best practices, tools, and industry trends.