Paid Media Strategist
New
R
RYNO Strategic SolutionsDigital Marketing
United StatesFull-TimeMiddle
Salary$60,000 to $70,000
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Job Details
- Experience
- 2+ years
- Required Skills
- Data AnalysisGoogle AnalyticsLead GenerationBudget management
Requirements
- 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, LSA, display, OTT, etc.)
- Deep understanding of lead generation funnels and conversion optimization
- Experience managing and scaling ad budgets efficiently, including forecasting, pacing, and performance reporting
- Proficiency with advanced tracking and attribution models (e.g., Google Tag Manager, Google Analytics 4)
- Ability to translate complex campaign metrics into clear, actionable recommendations
- Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Excellent written and verbal communication skills
- Detail-oriented with strong organizational abilities
- Ability to multitask and manage multiple projects simultaneously
- Team player with a positive attitude
Responsibilities
- Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms
- Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with performance goals
- Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality and conversion rates
- Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations
- Conduct competitive and market research to identify opportunities and emerging trends
- Manage a portfolio of multiple client accounts, ensuring consistent performance and service
- Collaborate with Client Success, SEO, and other internal teams to support integrated marketing strategies
- Mentor and support junior team members through training and guidance
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