Associate Director of Paid Media, Performance Video
New
United StatesFull-TimeManager
SalaryCompetitive base salary aligned with market and experience level; Performance-based bonus and profit-sharing opportunities
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Job Details
- Experience
- 8+ years of experience in performance marketing, digital media buying, or growth marketing roles
- Required Skills
- Google AnalyticsMicrosoft ExcelLead GenerationLooker
Requirements
- 8+ years of experience in performance marketing, digital media buying, or growth marketing roles.
- 3+ years of hands-on experience scaling YouTube, Meta, TikTok, or other video-first paid media channels.
- Significant experience with large-scale budgets ($20M+ annually preferred).
- Proven success in lead generation environments such as insurance, financial services, affiliate marketing, or call-based acquisition.
- Deep expertise in in-platform execution, campaign architecture, bidding strategies, and conversion optimization.
- Strong understanding of performance video creative strategy, including hooks, storytelling, and funnel alignment.
- Demonstrated P&L ownership with accountability for profitability, ROAS, and scalable growth.
- Strong analytical skills with proficiency in BI tools (e.g., Looker, Google Analytics) and advanced Excel/Sheets.
- Ability to operate in fast-paced, high-growth environments with strong prioritization and execution discipline.
- Excellent communication skills for translating performance data into actionable insights.
Responsibilities
- Own full P&L performance for performance video campaigns, ensuring delivery against ROAS, growth, and margin targets.
- Manage and optimize in-platform execution within Google Ads/YouTube, including campaign structure, bidding strategy, and audience segmentation.
- Design and execute creative testing strategies, aligning messaging and funnel stages with audience intent.
- Scale multi-vertical campaigns across insurance and expand into additional lead-generation categories.
- Drive both lead and inbound call performance, optimizing for lead quality and downstream revenue impact.
- Build and refine performance reporting systems for KPIs such as CTR, CVR, ROAS, CPA, and call quality.
- Collaborate cross-functionally with creative, analytics, sales, and product teams to accelerate growth.
- Develop scalable playbooks and methodologies to systematize video campaign growth.
- Communicate performance insights and strategic recommendations to executive leadership.
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