Director of Paid Media, Performance Video
New
United StatesFull-TimeDirector
SalaryCompetitive base salary with additional profit-sharing bonus and performance-based incentives
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Job Details
- Experience
- 8+ years of experience in performance marketing, paid media, or growth roles
- Required Skills
- Google AnalyticsMicrosoft ExcelLead GenerationLooker
Requirements
- 8+ years of experience in performance marketing, paid media, or growth roles with large-scale budgets.
- 3+ years of direct experience scaling video-first campaigns on platforms such as YouTube, Meta, and TikTok with $20M+ annual spend.
- Strong background in lead generation or affiliate-driven models, ideally within insurance, finance, healthcare, or similar verticals.
- Deep hands-on expertise in platform execution, including campaign structure, bidding strategies, audience segmentation, and optimization.
- Strong understanding of video creative performance drivers, including hooks, messaging, funnel alignment, and platform-specific formats.
- Proven ability to own P&L performance, manage profitability targets, and drive scalable growth.
- Strong analytical skills with proficiency in Excel/Google Sheets and BI tools such as Google Analytics or Looker.
- Experience working across multiple verticals and adapting strategies to different customer journeys and monetization models.
- Excellent communication skills with the ability to influence senior stakeholders and drive alignment across teams.
- Comfortable using AI and modern creative tools to accelerate testing, iteration, and campaign development.
- Highly adaptable, entrepreneurial, and effective in fast-paced, high-growth environments.
Responsibilities
- Own full P&L responsibility for performance video campaigns, including spend pacing, profitability, and ROAS targets across insurance verticals.
- Build and optimize in-platform campaigns in Google Ads/YouTube, managing targeting, bidding, budgets, audiences, and conversion strategies.
- Design and scale multi-vertical acquisition strategies across insurance products including auto, home, health, ACA, and Medicare.
- Develop and execute creative testing strategies, optimizing hooks, messaging angles, offers, and funnel alignment for performance outcomes.
- Drive lead and call generation performance, optimizing for volume, quality, and downstream monetization metrics.
- Build structured reporting cadences and communicate insights, performance trends, and recommendations to executive stakeholders.
- Collaborate with creative, analytics, and sales teams to align campaigns with business objectives and monetization goals.
- Create scalable playbooks, testing frameworks, and operating systems for video campaign growth and expansion into new channels.
- Identify new growth opportunities across platforms and verticals, expanding into Meta, TikTok, streaming, and emerging media.
- Lead cross-functional alignment to ensure performance, creative, and operational efficiency across all campaigns.
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