SEO / GEO Search Specialist

U
Underscore MarketingDigital Marketing
Remote (U.S. preferred)Full-TimeSenior
Salary not disclosed
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Job Details

Experience
4–5+ years
Required Skills
SEOLookerSEMrushAhrefs

Requirements

  • 4–5+ years of hands-on SEO experience.
  • Strong understanding of technical SEO, on-page optimization, and content strategy.
  • Experience with AI tools (e.g., ChatGPT, Claude, Gemini) for SEO workflows.
  • Familiarity with Generative Engine Optimization (GEO) or optimizing for AI-driven search experiences.
  • Proficiency with SEO tools such as Screaming Frog, SEMrush, Ahrefs, and Google Search Console.
  • Strong analytical mindset with experience in performance reporting tools like GA4 and Looker.
  • Ability to translate complex data into actionable insights for internal teams and clients.
  • Agency experience is preferred.
  • Knowledge of structured data/schema and entity-based SEO is preferred.
  • Experience with pharma or healthcare clients is a plus.

Responsibilities

  • Develop and execute comprehensive SEO strategies spanning technical, on-page, and content optimization.
  • Improve visibility in traditional SERPs and AI-driven answer environments like Google AI Overviews and Bing Copilot.
  • Build and utilize AI agents to automate keyword research, clustering, SEO audits, and reporting.
  • Perform site audits to address indexing, crawling, site speed, and structured data issues.
  • Create actionable reporting that connects SEO performance to business outcomes for clients.
  • Structure content for featured snippets, entity recognition, and semantic relevance.
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