- Define and evolve the content strategy for Crunchyroll's global YouTube ecosystem, including the main channel and affinity channels.
- Provide creative direction for clips, Shorts, and channel programming.
- Provide input on affinity channel strategy and positioning to ensure clear audience targeting and differentiation.
- Partner with agency teams to guide content selection, packaging, and publishing approach.
- Curate and guide the selection of compelling and timely clip content for YouTube and broader social channels.
- Write, optimize, and refine video title best practices.
- Analyze YouTube performance data and deliver actionable insights and recommendations.
- Identify audience trends, content opportunities, and emerging formats to drive growth and engagement.
- Develop and refine testing frameworks to optimize performance.
- Partner with internal teams to support content monetization.
Data Analysis