Totara Learning Solutions

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📍 United States

🧭 Full-Time

🔍 Learning Management System (LMS)

  • 4-6 years of proven experience creating & optimizing digital marketing campaigns in Google Ads and LinkedIn.
  • Experience with Wordpress and HubSpot.
  • Proficient in using Google Tag Manager and Google Analytics.
  • Data analysis experience using various platforms.
  • Must possess a go-getter personality and strong project management skills.
  • Enjoy working with cross-functional global teams.

  • Collaborate with leadership, Sales, and Community teams to align marketing strategies with business objectives.
  • Launch and manage marketing campaigns across various channels including digital advertising, social media, email, content marketing, events, and webinars.
  • Manage multi-channel digital marketing campaigns to support lead generation and perform A/B testing.
  • Create and manage landing pages using HubSpot to improve conversion rates.
  • Liaise with third-party partnerships and analysts for driving registrations and lead generation.
  • Oversee the global website including CMS updates and SEO optimization.
  • Provide recommendations for demand generation campaigns.
  • Track campaign performance using various analytics tools.
  • Optimize conversion rates with the Sales Team across the sales funnel.
  • Work with Marketing Operations to enhance lead qualification processes.
  • Manage and set up conversion tracking using Google Analytics and Google Tag Manager.

Project ManagementSQLData AnalysisGoogle AnalyticsData analysisGo

Posted 2024-10-23
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