Totara Learning Solutions

👥 101-250ComputerEdTechOpen SourceInformation TechnologySoftware💼 Private Company
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Totara Learning Solutions empowers organizations to manage, develop, and connect their people through open-source learning technologies. We're a leading provider in the EdTech and talent development space, impacting businesses globally with our innovative learning platforms. Our solutions are built with a focus on scalability and performance using a tech stack that includes Cloudflare CDN, jsDelivr, and Let's Encrypt, ensuring a robust and secure experience for our users. We prioritize a collaborative and supportive engineering culture, fostering innovation and continuous improvement. As a mid-sized company (101-250 employees) with a strong track record of growth and acquisition, we offer a dynamic work environment with remote work opportunities and a commitment to employee well-being. We believe in challenging the status quo and are proud to be setting new standards for excellence in the learning technology sector. Our engineering team utilizes modern technologies such as Cloudflare CDN and jsDelivr to deliver a high-performing and secure experience. We leverage tools like CrUX Dataset for performance monitoring and Cloudflare Network Error Logging for proactive issue resolution. Our team values collaboration and continuous improvement, ensuring our platforms are constantly evolving to meet the changing needs of the learning and development landscape. Totara is committed to providing a supportive and inclusive work environment where everyone feels valued and empowered to contribute their best work. We offer flexible remote working arrangements, comprehensive benefits, and opportunities for professional development. Our recent acquisitions of Chambury Learning and Think Learning underscore our continued growth and market leadership. We're actively seeking talented individuals to join our team and help us shape the future of workplace learning. With a global reach and a strong commitment to open-source principles, Totara Learning Solutions offers a rewarding career path for individuals passionate about making a real difference in the world of learning and development. Our commitment to innovation, collaboration, and employee well-being sets us apart, attracting top talent from around the globe.

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🔥 Junior Content Writer
Posted about 8 hours ago

📍 United States

🧭 Full-Time

  • 1–2 years of experience in a content writing, marketing, or digital media role (internships or freelance work welcome)
  • Experience with AI tools to create & repurpose content development
  • Strong writing, editing, and storytelling skills with a portfolio of digital content samples
  • Familiarity with SEO principles and content management systems (e.g., WordPress)
  • Comfortable using AI tools to improve content quality and efficiency
  • Highly collaborative, organized, and eager to learn
  • Experience or interest in B2B SaaS, EdTech, or eLearning is a plus
  • Bachelor’s degree in Marketing, Communications, English, or related field preferred
  • Develop, write, and edit marketing campaign content including blogs, email copy, landing pages, and website updates
  • Support the creation of thought leadership assets such as eBooks, guides, and case studies
  • Ensure all content is aligned with SEO best practices and brand tone of voice
  • Collaborate with regional marketing leads to adapt content for different markets and personas
  • Work alongside the digital and design teams to bring campaigns and content to life across channels
  • Leverage AI tools to improve writing productivity and streamline first drafts or content ideation
  • Help maintain and update website content, ensuring accuracy and consistency
  • Participate in content performance analysis to optimize future content based on results

Content creationContent managementCommunication SkillsSEOWritingEditingDigital MarketingWordPress

Posted about 8 hours ago
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📍 United States

🧭 Full-Time

🔍 HR

  • 4-6 years of proven experience creating & optimizing digital marketing campaigns in Google Ads and LinkedIn to drive pipeline growth
  • Must have digital media buying experience including paid social and targeted Google Ads.
  • WordPress experience
  • HubSpot experience
  • SEO experience
  • Google Tag Manager and Google Analytics experience
  • Data analysis using various platforms
  • Go-getter personality
  • Strong project management skills
  • Enjoys working with cross-functional Global teams
  • Manage multi-channel digital marketing campaigns to support lead generation, including media buying, A/B testing, and optimization
  • Collaborate with leadership, Sales, and Community teams to align marketing strategies with business objectives to support Totara’s global partner network and the US Public Sector direct sales channel
  • Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars
  • Create and manage landing pages hosted in HubSpot using best practices to increase conversion rate
  • Serve as the liaison between Totara and 3rd party industry partnerships & analysts to help drive webinar registration, content lead generation, and community signups
  • Help manage Totara’s global website including CMS updates, bug reporting, SEO optimization, and conversion rate optimization
  • Provide recommendations for targeted demand generation campaigns to drive partner and US Public Sector pipeline growth
  • Track campaign performance, key metrics, and ROI across channels such as paid media, Google Analytics, SEMrush, and HubSpot
  • Partner with the Sales Team to optimize conversion rates throughout the sales funnel, from lead to MQL, SQL, opportunity, and close
  • Work with Marketing Operations to optimize strategies to enhance lead qualification processes and increase the efficiency of pipeline progression
  • Manage and setup conversion tracking using Google Analytics and Google Tag Manager

Data AnalysisGoogle AnalyticsSEORESTful APIsMarketingLead GenerationDigital MarketingCRMWordPressA/B testing

Posted 29 days ago
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