Digital Marketing Manager/ Director

New

Remote USAFull-TimeManager

Salary not disclosed

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Job Details

5+ years of hands-on digital marketing experience in a B2B environment.
Proven experience with direct ownership of demand generation results.
Demonstrated expertise with LinkedIn Ads and Google Ads campaign setup, optimization, and ROI reporting.
Experience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent).
Working knowledge of SEO: keyword research, on-page optimization, and analytics interpretation.
Proficiency with Google Analytics (GA4) and reporting.
Strong written communication skills for ad copy, email, and social posts.
Ability to manage multiple campaigns simultaneously with attention to detail.
Comfort working in a lean, end-to-end ownership environment.
Preferred: Experience marketing technology or cybersecurity products/services.
Preferred: Familiarity with IAM concepts (IGA, PAM, zero trust, CIAM).
Preferred: Experience with Salesforce CRM (Sales Cloud) and MQL-to-SQL handoff processes.
Preferred: Hands-on use of AI marketing tools (e.g., ChatGPT, Claude, Jasper).

Plan, execute, and optimize paid campaigns on LinkedIn and Google Ads, managing budget allocation and ROI.
Manage the blog and editorial calendar, focusing on SEO and content strategy for IAM topics.
Operate the marketing automation platform (Salesforce Account Engagement/Pardot) for lead nurturing and segmentation.
Own the company's LinkedIn presence and support executive thought leadership.
Execute end-to-end webinars, including promotion and post-event lead tracking.
Collaborate with web developers to maintain and enhance website content and user experience.
Build and maintain multi-channel performance dashboards to report on MQLs, pipeline influence, and ROI.
Source and manage freelance contractors for design, content, and ad support.

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