Director, Lifecycle Growth & Retention
Must reside in an ISSA-eligible state: AZ, CT, FL, GA, ID, IL, IN, NC, NV, OH, OR, PA, SC, TN, TX, UT, VA, WIFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisTableauCRMHubSpot
Requirements
- 8+ years of experience in lifecycle, retention, CRM, growth, or product marketing roles.
- Proven experience owning revenue-impacting growth or retention initiatives.
- Strong strategic thinking, analytical skills, and growth mindset.
- Experience with marketing automation and ESP platforms, specifically HubSpot.
- Experience using Tableau and GA4 to analyze customer behavior and performance trends.
- Strong understanding of lifecycle strategy, segmentation, personalization, and customer journey optimization.
- Experience managing one or more people.
- Experience partnering cross-functionally with Product, Analytics, and Marketing teams.
- Familiarity with AI tools and automation opportunities within lifecycle marketing.
- Experience in EdTech, education, subscription, or certification-based business models preferred.
- Experience building lifecycle or growth programs from the ground up preferred.
Responsibilities
- Own and drive lifecycle contribution to returning student bookings and retention growth.
- Develop and execute lifecycle strategies across acquisition, onboarding, engagement, renewal, reactivation, and upsell.
- Partner closely with Product to understand customer behavior, identify friction points, and improve customer experiences.
- Collaborate with Product and Marketing teams to develop compelling bundles, specialization packages, and offers.
- Build and scale lifecycle programs using automation, segmentation, personalization, and AI-driven opportunities.
- Manage the lifecycle roadmap across email, SMS, automation, and retention initiatives.
- Guide and prioritize execution through internal resources and contractors, including managing one individual.
- Continuously analyze performance, test new strategies, and optimize for growth and lifetime value.
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