Growth Lead (Marketing and Content)
New
India, ISTFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- FigmaData analyticsHubSpotCanva
Requirements
- 3+ years of experience in growth marketing, digital marketing, or product marketing roles
- Proven ability to own and scale a marketing function, channel, or campaign end-to-end
- Strong experience in content strategy, editorial planning, and content creation
- Hands-on experience in partnerships, outreach, and stakeholder relationship management
- Excellent writing and editing skills with the ability to produce high-quality marketing content independently
- Experience with website optimization and conversion rate optimization (CRO) techniques
- Understanding of marketing funnels, lead qualification, and lead scoring systems
- Strong analytical mindset with experience using experimentation and data-driven decision-making
- Proficiency with tools such as HubSpot, Webflow, Canva, Figma, and analytics platforms
- Self-driven, highly accountable, and comfortable working in a fast-paced remote environment aligned with IST hours
Responsibilities
- Own and execute end-to-end growth strategy across content, partnerships, website optimization, and experimentation initiatives
- Develop and manage a structured content strategy and editorial calendar to drive awareness and inbound growth
- Create, refine, and optimize marketing content while ensuring quality, clarity, and performance impact
- Build and manage strategic partnerships including outreach, negotiation, and long-term relationship management
- Drive co-marketing initiatives such as webinars, podcasts, newsletters, and collaboration campaigns
- Lead conversion rate optimization (CRO) efforts across the website to improve funnel efficiency and lead conversion
- Design and run growth experiments across multiple acquisition channels, tracking performance and iterating based on data
- Improve lead qualification workflows, scoring systems, and overall funnel performance
- Collaborate with internal stakeholders, SEO partners, and content contributors to ensure consistent execution
- Own projects from ideation to execution, ensuring accountability for measurable business outcomes
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