Content Growth Strategist
F
Fresh PrintsMarketing
India (Remote), 12:30 PM to 9:30 PM ISTFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2-4 years
- Required Skills
- Data AnalysisA/B testingHubSpot
Requirements
- 2-4 years of experience in email marketing, lifecycle marketing, or a related writing-focused role.
- Hands-on experience with an ESP or marketing automation platform such as Iterable, Klaviyo, HubSpot, or Braze.
- Demonstrated expertise in building and managing lifecycle email programs.
- Ability to analyze and interpret email performance metrics including open rates, CTR, and deliverability indicators.
- Strong written communication skills with the ability to write with personality rather than generic marketing speak.
- Experience writing for a consumer audience (B2C or DTC preferred).
- Strong analytical skills with a data-driven approach to marketing strategy.
Responsibilities
- Own email conceptualization for subject lines, preview text, headers, body, and CTAs across major marketing moments.
- Develop a campaign email content calendar aligned with the broader marketing strategy.
- Execute A/B testing for content approaches, subject lines, and CTAs to optimize engagement.
- Design and write lifecycle email flows including welcome series, post-purchase nurture, abandonment, and win-back sequences.
- Audit existing lifecycle programs to identify gaps and underperforming segments.
- Monitor deliverability metrics such as open rates, click-through rates, and bounce rates.
- Report on email performance data and provide actionable insights for future campaigns.
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