Email Content Marketing Strategist
New
F
Fresh PrintsMarketing
India (Remote), 12:30 PM to 9:30 PM ISTFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2-4 years
- Required Skills
- Data AnalysisA/B testingHubSpot
Requirements
- 2-4 years of experience in email marketing, lifecycle marketing, or a related writing-focused role.
- Hands-on experience with an ESP or marketing automation platform (e.g., Iterable, Klaviyo, HubSpot, Braze).
- Deep understanding of lifecycle email programs including welcome series, post-purchase flows, and re-engagement.
- Strong proficiency in analyzing email performance metrics and deliverability indicators.
- Exceptional written communication skills with the ability to write with personality.
- Experience writing for a consumer audience (B2C or DTC background preferred).
- Ability to collaborate effectively with technical partners.
- Strong data interpretation skills to apply learnings from A/B testing.
Responsibilities
- Own email conceptualization including subject lines, preview text, headers, body, and CTAs.
- Develop a campaign email content calendar aligned with broader marketing initiatives.
- Conduct A/B testing for subject lines, content approaches, and CTAs to optimize performance.
- Design and write lifecycle email flows including welcome, post-purchase, abandonment, and win-back series.
- Audit existing lifecycle programs to identify gaps and improve customer engagement.
- Monitor and maintain email deliverability metrics such as open rates, click-through rates, and bounce rates.
- Report on email performance data and provide actionable insights for future strategy.
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