Performance Marketing Manager - Paid Social
New
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2–4 years
- Required Skills
- Data AnalysisMicrosoft ExcelStakeholder managementDigital MarketingA/B testing
Requirements
- 2–4 years of experience in digital or performance marketing, with strong exposure to paid media channels.
- Hands-on experience with Google Ads and Microsoft Ads.
- Experience with Display, Programmatic, YouTube, and Paid Social platforms (Meta, LinkedIn, X/Twitter, Instagram).
- Strong analytical mindset with excellent Excel skills.
- Ability to interpret data and performance metrics to drive decision-making.
- Proven ability to optimize campaigns based on insights and A/B testing.
- Experience working in client-facing roles with stakeholder management skills.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Self-motivated, proactive, and comfortable taking ownership of performance outcomes.
- Strong understanding of eCommerce and retail marketing dynamics is a plus.
Responsibilities
- Manage end-to-end performance marketing campaigns focused on lower-funnel acquisition, retention, engagement, and retargeting strategies.
- Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Microsoft Ads, YouTube, Display, and Paid Social channels (Meta, LinkedIn, X/Twitter, Instagram).
- Monitor and improve campaign performance through A/B testing, data analysis, and continuous optimization to maximize ROI.
- Translate client business objectives and marketing goals into actionable digital media strategies.
- Collaborate with internal stakeholders and senior marketing leads to define campaign strategy and deliver performance targets.
- Identify growth opportunities and market niches to improve campaign efficiency and scale performance outcomes.
- Advise and support clients on best practices in paid media execution and performance marketing strategy.
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