Performance Marketing Specialist
IndiaFull-TimeSenior
SalaryCompetitive salary aligned with experience and market benchmarks
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisFirebase
Requirements
- 6+ years of experience in paid acquisition or performance marketing.
- Hands-on expertise in Google Ads (Search, App Campaigns, Performance Max) at scale.
- Technical understanding of bidding systems, campaign structures, audience signals, and Smart Bidding mechanics.
- Proven experience building and maintaining analytics and tracking systems (GA4, Firebase, GTM, conversion APIs, enhanced conversions).
- Strong analytical and financial modeling skills, including LTV/CAC, payback period modeling, and cohort-based performance analysis.
- Experience in fintech, financial services, or other regulated industries.
- Strong ability to collaborate with technical teams (data, engineering, analytics) to implement tracking and improve data quality.
- Excellent problem-solving, communication, and stakeholder management skills.
Responsibilities
- Own and optimize Google acquisition campaigns across Search, App Campaigns, and Performance Max.
- Build and maintain a robust measurement ecosystem including GA4, Firebase, Google Tag Manager, and conversion APIs.
- Develop and manage LTV/CAC models, define acquisition targets, and optimize spend based on cohort performance.
- Partner with data, product, and engineering teams to ensure reliable data flows and accurate reporting.
- Establish performance governance frameworks and decision-making dashboards.
- Adapt acquisition strategies to fintech and regulated advertising environments.
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