Performance Marketing Specialist
New
M
MoniepointFintech
Remote, IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Data AnalysisFirebase
Requirements
- 6+ years of hands-on paid acquisition experience, with the majority spent on Google UAC / App Campaigns.
- Deep technical knowledge of Google's campaign infrastructure: bidding algorithms, audience signals, and Smart Bidding mechanics.
- Proven ability to architect and own measurement stacks including Firebase, GA4, GTM, and Conversion APIs.
- Fluency in LTV/CAC modelling with experience using data to make budgeting and bidding decisions.
- Experience operating in a fintech or financial services context.
- Knowledge of acquisition compliance and trust dynamics unique to financial products.
- Strong preference for experience in Sub-Saharan Africa or comparable emerging markets.
- Familiarity with server-side conversion APIs and offline conversion imports.
- Experience working with data science teams to build custom bidding signals.
Responsibilities
- Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search.
- Build and maintain campaign structures optimised for a dual-product funnel.
- Set bidding strategies, budget allocation frameworks, and creative testing cycles.
- Architect and own the full measurement stack including Firebase, GA4, GTM, and server-side event pipelines.
- Lead the implementation of Conversion APIs and enhanced conversions.
- Define attribution models and evaluate data against funnel reality.
- Own the economic model for Google acquisition, defining CAC targets and payback period models.
- Build channel reporting systems that drive data-backed decision making.
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