Founding Marketer (Product Marketing)
New
IndiaFull-TimeMiddle
Salary2,500,000 - 3,000,000 INR per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisContent creation
Requirements
- 3+ years of experience in marketing, growth, or similar roles.
- Proven experience working in early-stage startups and driving growth from zero to meaningful user adoption.
- Demonstrated ability to take a product or company from 0 to 1 and build marketing foundations.
- Strong public presence through content creation (e.g., Twitter/X, LinkedIn, YouTube, podcasts, newsletters, Substack, or similar).
- Deep understanding of modern GTM strategies without reliance on large budgets or established brand equity.
- Strong storytelling, writing, and content creation skills with a bias for speed and iteration.
- AI-native mindset with experience using automation, agents, or AI tools to scale marketing or growth workflows.
- Ability to independently own growth outcomes and operate with high autonomy.
- Strong analytical thinking combined with creative execution skills.
- Comfort working in fast-paced, ambiguous environments with rapidly evolving priorities.
Responsibilities
- Own the full marketing strategy, including narrative development, positioning, distribution, and growth experimentation.
- Define and execute the company’s go-to-market strategy from zero to scale in a highly competitive, early-stage environment.
- Build and scale acquisition channels to drive sustainable user growth and engagement across the funnel.
- Design and execute product launch strategies and ongoing growth campaigns.
- Lead founder-led content initiatives across platforms such as social media, blogs, podcasts, and newsletters.
- Own lifecycle marketing programs focused on activation, retention, and user engagement.
- Run continuous growth experiments across channels to identify scalable acquisition loops.
- Build and leverage AI-driven workflows, automations, and agents to maximize marketing efficiency and output.
- Create and ship high-quality content at speed, iterating based on performance insights.
- Solve ambiguous growth challenges in a zero-to-one environment without predefined frameworks.
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