Campaign Manager
New
CanadaFull-TimeMiddle
Salary60,000 - 72,000 CAD per year
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Job Details
- Languages
- English
- Experience
- 2–4 years
- Required Skills
- Data AnalysisGoogle AnalyticsMicrosoft Excel
Requirements
- 2–4 years of experience in paid media management, either at a digital marketing agency or in an in-house marketing team.
- Experience with digital media planning and buying across multiple channels.
- Certification in Google Analytics, Google Ads, and Facebook/Meta.
- Hands-on experience with Search Ads platforms, including Google Ads, Microsoft Bing, and Yahoo.
- Experience managing $3M+ in annual digital media budgets.
- Working knowledge of Meta Business Manager, Campaign Manager 360 (DCM), and other demand-side platforms.
- Familiarity with media and research tools such as ComScore or eMarketer.
- Experience with Google Tag Manager, including identifying or troubleshooting tracking issues.
- Advanced Microsoft Excel skills, including Pivot Tables, dashboards, and macros.
- Strong understanding of the digital advertising and ad tech landscape.
- Excellent English communication skills, both written and verbal.
Responsibilities
- Manage the setup, trafficking, and day-to-day management of digital advertising campaigns across multiple platforms.
- Execute paid search campaigns including account setup, keyword development, ad copy creation, and bid/budget management.
- Monitor campaign pacing, delivery, and performance to ensure campaigns meet client goals.
- Analyze campaign performance using reporting and analytics tools to identify optimization opportunities.
- Provide insights and recommendations based on campaign data and performance trends.
- Act as a technical resource for troubleshooting issues related to creative assets, tracking tags, and platform functionality.
- Collaborate closely with internal teams to improve campaign performance and contribute to internal process improvements.
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