Senior Campaign Manager
New
CanadaFull-TimeSenior
Salary74,000 - 88,000 CAD per year
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Job Details
- Languages
- English
- Experience
- 6+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelDigital Marketing
Requirements
- Bachelor’s degree or college diploma in Marketing, Advertising, Communications, Business, or related field.
- 6+ years of progressive experience in digital campaign management, media planning/buying, or advertising.
- Proven experience managing large-scale digital media budgets of $5M+ annually.
- Certifications in DV360, SA360, Google Analytics, Google Ads, Facebook/Meta, and Campaign Manager 360 (CM360).
- Hands-on experience with Search Ads platforms (Google, Microsoft Bing, Yahoo) and DV360.
- Strong knowledge of Facebook Business Manager and various demand-side platforms (DSPs).
- Experience using third-party creative automation (e.g., Spaceback) and Dynamic Creative Optimization (DCO) tools.
- Proficiency with Google Tag Manager for tracking and troubleshooting.
- Advanced Microsoft Excel skills, including Pivot Tables, dashboards, and macros.
- Strong understanding of the digital advertising and ad tech ecosystem.
- Excellent English communication skills, both written and verbal.
- Ability to manage multiple priorities under pressure across different business verticals.
Responsibilities
- Lead the planning and execution of complex paid media strategies across programmatic, search, and social channels.
- Develop strategic recommendations to maximize ROI and performance for high-value client accounts.
- Oversee campaign setup, trafficking, pacing, and delivery to ensure KPIs are met.
- Provide advanced technical support for tracking, tagging, and platform integration issues.
- Analyze campaign data to derive actionable insights for internal teams and clients.
- Mentor and guide junior team members on best practices and campaign processes.
- Contribute to improving operational efficiency and internal workflows.
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