- Execute and manage end-to-end email marketing campaigns within HubSpot
- Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows
- Manage audience segmentation, personalization, suppression lists, and campaign targeting
- Conduct A/B testing to improve campaign engagement and conversion performance
- Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup
- Maintain data hygiene and ensure CRM/database integrity across systems
- Develop and maintain campaign performance dashboards and reporting
- Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact