Event Marketing & Programs Manager
New
P
PerformYardB2B SaaS
Virginia, United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data Analysis
Requirements
- 3+ years of field marketing experience in a B2B SaaS or technology company.
- Strong campaign orchestration, persona, and buying cycle experience.
- Experience in evolving marketing programs based on performance data and sales feedback.
- Willingness to travel monthly, sometimes multiple times in a month.
- Enterprise-level sales experience.
- Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies.
- Experience managing trade shows, field events, and executive roundtables with measurable success.
- Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights.
- Excellent communication and collaboration skills to work cross-functionally.
- Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
- Hands-on experience prioritizing and running multiple initiatives, campaigns, and deliverables simultaneously.
Responsibilities
- Plan, coordinate, and execute in-person and virtual events, including trade shows, customer roadshows, partner events, and webinars.
- Collaborate with marketing and sales teams to create programs and campaigns that drive pipeline and revenue.
- Partner with demand generation and digital marketing teams to amplify field programs through email, paid media, and social channels.
- Measure and report on campaign performance using key metrics such as MQLs, demos, pipeline, revenue, and ROI.
- Execute lead nurture and follow-up strategies in partnership with lifecycle marketing, SDRs, and account teams.
- Attend trade shows and events to market the product and generate sales demos.
- Evaluate and expand partner demand generation opportunities by building relationships with vendors and associations.
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