Head of Marketing Operations
Remote - US + CANFull-TimeManager
Salary140,000 - 155,000 USD per year
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Job Details
- Experience
- 5+ years of revenue operations or marketing operations experience; 7+ years of experience with marketing automation platforms
- Required Skills
- Salesforce
Requirements
- 7+ years of hands-on experience with marketing automation platforms (Marketo), including platform administration, optimization, and integration
- 5+ years of revenue operations or marketing operations experience in B2B SaaS with demonstrated ability to improve pipeline velocity and drive bookings growth
- Advanced proficiency with Salesforce, particularly around lead management, custom objects, and integration scenarios
- Hands-on experience building and optimizing lead scoring models, attribution frameworks, and predictive analytics
- Experience integrating and customizing marketing automation platforms with third-party tools (CRM, intent data, analytics, etc.)
- Strong understanding of B2B sales funnels, pipeline velocity metrics, ABM strategies, and demand generation principles
- Proven ability to analyze complex data, identify trends and opportunities, and translate insights into actionable recommendations
- Exceptional project management, cross-functional collaboration, and problem-solving skills with a bias toward continuous improvement
Responsibilities
- Drive measurable improvements in pipeline velocity through operational optimization—reducing lead cycle time, improving lead quality scoring, and streamlining handoff processes between marketing and sales
- Design and maintain comprehensive multi-touch attribution models that connect marketing activities to pipeline influence and revenue outcomes, enabling data-driven investment decisions
- Oversee and optimize the entire marketing technology infrastructure (Marketo, Qualified, Clay, Salesforce, intent data platforms, analytics tools, and third-party integrations) to ensure reliability, scalability, and alignment with business needs
- Own all aspects of lead management: scoring models, routing logic, enrichment processes, and data quality assurance from initial capture through sales handoff
- Evaluate, pilot, and implement AI-powered solutions across the marketing tech stack—including predictive lead scoring, AI-driven attribution, generative AI for insights, and agentic workflows that automate complex tasks
- Prepare monthly C-level briefings and board-ready materials that translate marketing performance into revenue impact, including pipeline velocity trends, pipeline contribution, and strategic KPIs aligned with company goals
- Drive sales-marketing alignment by ensuring seamless lead handoff, effective lead routing, and ongoing collaboration on pipeline optimization and velocity
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