VP of Marketing - Growth & Demand Generation
New
L
LearnWorldsB2B SaaS, EdTech
Greece. Spain. United Kingdom. Ireland. Poland. GermanyFull-TimeVp
Salary not disclosed
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Job Details
- Required Skills
- Artificial Intelligence
Requirements
- Experience leading Marketing in a B2B SaaS company with a mix of Product-Led Growth and sales-assisted growth.
- Track record of building demand engines that generate qualified pipeline and revenue.
- Deep experience across demand generation, growth marketing, ABM, paid and organic acquisition, lifecycle marketing, and marketing operations.
- Strong commercial and analytical judgment regarding funnels, attribution, conversion, CAC, and pipeline quality.
- Experience partnering closely with Sales on pipeline creation, account prioritization, and funnel optimization.
- Experience partnering with Product Marketing while respecting clear ownership boundaries.
- Comfortable leading senior ICs and managers through difficult trade-offs.
- Hands-on experience with AI to improve marketing workflows.
- Ability to simplify complexity and create operational discipline.
- Excellent commercial creativity focused on measurable business outcomes.
Responsibilities
- Redefine marketing strategy, planning, KPI frameworks, and operational cadence.
- Manage demand engines across paid, organic, content, lifecycle, webinars, and events.
- Partner with the VP of Sales to align funnel stages, pipeline SLAs, and Account-Based Marketing programs.
- Improve self-serve acquisition, trial activation, and enterprise demand generation.
- Build performance reporting, attribution, and experimentation frameworks.
- Embed AI into marketing workflows to improve personalization, research, and efficiency.
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