Creative Strategist, Full Funnel
New
O
OnePayConsumer Fintech
United States (Remote)Full-TimeSenior
Salary$170K - $210K
Apply NowOpens the employer's application page
Job Details
- Experience
- 8+ years
- Required Skills
- Artificial IntelligenceData AnalysisA/B testing
Requirements
- 8+ years in creative strategy, growth marketing, or a hybrid performance/brand role.
- Experience ideally at a consumer fintech or DTC app.
- Deep understanding of how creative drives performance across paid channels.
- Experience connecting creative signals to downstream metrics like activation and retention.
- Experience partnering with and influencing channel owners.
- Comfortable owning a test and learn agenda, designing experiments, and reading results.
- Strong analytical mindset paired with genuine creative instincts.
- Excellent cross-functional communication skills.
- Practical experience with AI tools in creative workflows.
- Proactive, builder-oriented mindset.
Responsibilities
- Develop and maintain a cohesive creative strategy across the entire customer journey, from awareness ads through landing pages, app store presence, and onboarding.
- Work closely with Social, SEM, and other paid channel leads to inform creative strategy, brief assets, and influence the creative testing agenda.
- Build and maintain a structured creative testing framework in partnership with channel leads, developing hypotheses, prioritizing experiments, and synthesizing results.
- Influence and support the testing roadmap for landing pages, app screens, and app-start flows by partnering with Growth and Product teams.
- Partner with Onboarding and Product teams to understand post-install performance and feed insights back into upstream creative strategy.
- Identify creative opportunities across Social, SEM, PMax, Demand Gen, Apple Search Ads, and emerging paid channels.
- Serve as the creative strategy partner across Growth, Brand, Product, and agency teams, aligning stakeholders around a shared creative vision.
- Actively integrate internal and external AI resources into creative workflows to improve efficiency and quality of output.
View Full Description & ApplyYou'll be redirected to the employer's site
