Creative Strategist - eCommerce
New
US and Canada, US and Canada time zonesFull-TimeMiddle
Salary65,000 - 75,000 USD per year
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Job Details
- Experience
- 2–3+ years
- Required Skills
- Data Analysis
Requirements
- 2–3+ years of experience in Creative Strategy, Performance Creative, Paid Social, or a related eCommerce marketing role.
- Strong understanding of direct response marketing principles, including hooks, angles, market sophistication, and conversion-focused messaging.
- Proven ability to develop data-driven creative hypotheses and translate insights into campaign strategy.
- Excellent copywriting and messaging skills across ads, scripts, and creative briefs.
- Confident communicator with the ability to present ideas clearly to both internal teams and external clients.
- Strong analytical mindset with the ability to interpret campaign performance and identify actionable insights.
- Ability to work independently, manage multiple projects, and create clarity in ambiguous situations.
Responsibilities
- Develop and own creative strategies for eCommerce clients, translating performance data into actionable testing roadmaps.
- Create hooks, messaging frameworks, scripts, and briefs that guide designers and editors toward high-converting creative output.
- Analyze campaign performance to identify winning patterns, gaps, and opportunities for new creative angles.
- Review and provide performance-driven feedback on ad creatives including UGC, video, static, and carousel formats.
- Collaborate directly with clients through strategy calls, content planning sessions, and creative direction discussions.
- Partner with media buyers and growth teams to iterate campaigns rapidly and improve performance outcomes.
- Continuously refine and evolve internal creative strategy frameworks and playbooks.
- Ensure all creative hypotheses are grounded in customer insight, data trends, and market behavior.
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