Marketing Ops Manager
New
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Tapcart Inc.ECommerce platform
This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WAFull-TimeManager
Salary$140K - $150K; $140K – $150K • Offers Equity • Offers Bonus; OTE $140K – $150K • Offers Equity • Offers Bonus
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisA/B testingHubSpot
Requirements
- 5+ years of marketing experience.
- Strong proficiency in HubSpot (workflows, reporting, list hygiene).
- Proven experience with conversion rate optimization (A/B testing, multivariate testing).
- Experience in product marketing, including messaging and positioning.
- Ability to build and manage systems for marketing execution.
- Strong analytical skills with experience building performance dashboards.
- Excellent written communication skills for briefs, copy, and customer communications.
- Experience working cross-functionally with Sales, Rev Ops, and Product teams.
- Strong technical acumen regarding marketing tech stacks and API integrations.
Responsibilities
- Own HubSpot instance including workflows, lead scoring, contact management, and reporting.
- Drive conversion rate optimization across website, landing pages, email, and paid channels via A/B testing.
- Develop messaging frameworks, positioning documents, and sales enablement assets for product launches.
- Manage lifecycle communications, onboarding, and retention programs for existing customers.
- Oversee the marketing calendar, project tracking, and cross-functional coordination as the operational backbone.
- Leverage AI tools to automate repetitive tasks and improve workflow efficiency.
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