Technical Marketing Manager, AppSec, Research and AI Security
New
T
Trail of BitsCybersecurity
United StatesFull-TimeMiddle
Salary$130,000–$160,000
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Job Details
- Required Skills
- HubSpotGitHub
Requirements
- Proven marketing experience within AppSec, AI/ML Security, or Research & Engineering.
- Active and demonstrated public presence in security communities on platforms like X, LinkedIn, or Bluesky.
- Experience writing security-focused content for technical audiences, including blogs and documentation.
- Background in running demand generation campaigns that produce measurable pipeline outcomes.
- Technical fluency with GitHub, markdown, and AI-assisted content production tools.
- Experience with marketing automation platforms such as HubSpot.
- Ability to set up and maintain dashboards for reporting marketing-to-pipeline attribution.
- Strong understanding of the security research ecosystem and key industry players.
Responsibilities
- Track and generate coverage for engineering output, tool releases, research papers, and conference talks.
- Write technical blog posts, case studies, and marketing assets for both technical and business audiences.
- Manage social media presence across X, LinkedIn, and Bluesky to maintain engagement and audience growth.
- Coordinate and execute presence at industry events and conferences, including speaker preparation and lead capture.
- Plan and run multi-channel demand generation campaigns across social, email, and webinar platforms.
- Build dashboards and reporting rhythms to track marketing attribution and pipeline outcomes.
- Partner with the Technical Editing team to manage and maintain content publication workflows.
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