Marketing Manager
New
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Tapcart Inc.ECommerce SaaS
This position is remote eligible in the following states: AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WAFull-TimeManager
Salary$140K - $150K; OTE $140K – $150K • Offers Equity • Offers Bonus
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisHubSpot
Requirements
- 5+ years of relevant marketing experience.
- Strong HubSpot proficiency including workflows, reporting, and list management.
- Proven experience running CRO experiments, A/B testing, and multivariate testing.
- Ability to distill complex product capabilities into compelling positioning and messaging.
- Strong operational mindset with experience in building internal systems and structures.
- Excellent written communication skills for briefs, emails, and product copy.
- Analytical fluency in funnel data and performance dashboards.
- Ability to collaborate effectively across Sales, Rev Ops, Product, and Customer Success.
- Familiarity with AI tools for automation and content production (preferred).
- Experience with project management tools like Asana or Notion (preferred).
Responsibilities
- Own marketing operations end-to-end including HubSpot workflows, lead scoring, and attribution.
- Drive conversion rate optimization (CRO) across websites, landing pages, email, and paid channels.
- Execute GTM motions by creating messaging frameworks, positioning documents, and sales enablement assets.
- Build and manage customer lifecycle marketing programs, including onboarding and retention campaigns.
- Act as the marketing team's operational backbone by managing calendars, project tracking, and cross-functional coordination.
- Leverage AI tools to automate tasks and improve workflow efficiency.
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