Paid Ads Specialist
New
M
Manila RecruitmentDigital Marketing
PhilippinesFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- At least 3 years
- Required Skills
- Data AnalysisDigital Marketing
Requirements
- At least 3 years of proven experience managing Google Ads and Meta Ads campaigns.
- Strong understanding of digital marketing metrics and KPIs.
- Experience with GA4, GTM, and conversion tracking setup.
- Ability to analyse data and optimise for ROAS, CPA, CTR, and conversions.
- Excellent communication and reporting skills.
- Strong attention to detail and time management.
- Experience with lead generation and eCommerce campaigns (advantageous).
- Google Ads Certifications (advantageous).
- Meta Blueprint Certification (advantageous).
- Experience with CRM integrations and remarketing campaigns (advantageous).
- Knowledge of SEO and landing page optimisation (advantageous).
Responsibilities
- Plan, create, manage, and optimise paid campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance and adjust budgets, bidding, creatives, and targeting.
- Set up and manage conversion tracking using Google Tag Manager, GA4, and Meta Pixel / Conversions API.
- Prepare weekly and monthly performance reports with actionable insights.
- Perform A/B testing on ad creatives, copy, landing pages, and audiences.
- Collaborate with designers and content teams to develop high-performing ads.
View Full Description & ApplyYou'll be redirected to the employer's site
