Senior Google Ads Media Buyer / Performance Marketing Lead
New
Fully remote, flexible hoursFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4–7 years
- Required Skills
- Data Analysis
Requirements
- 4–7 years of experience running Google Ads independently
- Strong background in performance marketing agencies or ecommerce media buying teams
- Deep technical knowledge of Google Ads campaign types (Search, Performance Max, Demand Gen, Display)
- Hands-on expertise with third-party tracking tools, specifically RedTrack
- Experience with postback URLs, offer parameters, and conversion event configuration
- Ability to troubleshoot complex account-level issues
- Proficiency in analyzing performance data to brief landing page optimizations
- Strong documentation skills for standardizing processes
- Experience mentoring or guiding junior team members
- Ability to create a video introduction detailing a campaign optimization case study
Responsibilities
- Plan, build, and optimise Google Search, Performance Max, Demand Gen, and Display campaigns across multiple product offers and accounts
- Set up and maintain full tracking and attribution in RedTrack, including postback URLs and conversion event configuration
- Diagnose and resolve account-level issues including conversion tracking failures and billing problems
- Evaluate offers independently to decide whether to scale, test, or cut losses
- Brief landing page requirements to web developers based on performance data
- Deliver weekly performance reports including spend, ROAS, and CPA metrics
- Establish and document campaign setup standards for the team
- Mentor junior media buyers on campaign architecture and optimisation
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