Senior Performance Marketing Manager
New
Remote - Brazil / Santiago, Chile, Must maintain meaningful overlap with US Eastern working hours.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of hands-on performance marketing, with deep Google Ads expertise (Search, Performance Max, bidding strategies, account structure, negative-keyword strategy, audience signals).
- Has personally owned and managed over $1.2 million in annual paid budgets, and can speak fluently to the efficiency-versus-volume tradeoffs at that scale.
- Strong with data. Lives in the numbers, builds their own reporting, and is fluent in CAC, payback, LTV, conversion lag, and attribution.
- Meta or paid social experience, ideally including standing up or relaunching a program.
- B2C subscription or freemium funnel experience strongly preferred.
- Uses AI tools actively in their daily workflow.
- A true individual contributor, energized by hands-on ownership.
- Can work independently without heavy process or hand-holding; comfortable with ambiguity.
- Excellent communication skills, with the ability to articulate decisions and tradeoffs to both technical and non-technical stakeholders.
- Able to maintain meaningful overlap with US Eastern working hours.
Responsibilities
- Own Google Ads and Microsoft Ads end to end: account structure, campaigns, bidding strategies, search-terms hygiene, negative-keyword strategy, audiences, and creative testing.
- Drive cost efficiency and profitable scale, balancing CAC and volume against clear unit-economics targets.
- Build and own your own reporting and monitoring: spend pacing, CAC by funnel stage, payback, and the dashboards you need to stay ahead of the account.
- Use AI tools actively as part of your daily workflow, for analysis, audits, ad iteration, and reporting.
- Stand up and lead our paid social program (Meta first) with disciplined testing, clear success criteria, and honest go or no-go decisions.
- Partner with the Head of Marketing on strategy, landing pages, and where to place the next growth bets.
- Communicate performance, trends, and decisions clearly to both technical and non-technical stakeholders.
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