- Act as a sparring partner for clients in the creation, adaptation, and analysis of market research projects
- Design studies (e.g., methodology, target group, sample size)
- Create bespoke questionnaires across various methods and use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint)
- Set up questionnaires and fieldwork on the Appinio platform
- Interpret results and provide actionable recommendations; create in-depth reports when needed (including charting, design, and insights)
- Present insights with a strong focus on storytelling, actionability, and clear recommendations
- Collaborate closely with the Sales team on the project scoping for new customers
- Manage projects and contribute to the strategic development of the Research Team and Appinio products
- Integrate AI across all research steps, collaborating with the Product team to enhance AI capabilities
Artificial IntelligenceData AnalysisReporting+2 more