Meta Ads Specialist
New
H
Hunt StProperty and homeownership
Philippines, AU business hours (approx. 8 AM - 4 PM, Monday to Friday)Full-TimeMiddle
Salary1,500 - 3,000 AUD per month
Apply NowOpens the employer's application page
Job Details
- Required Skills
- Data AnalysisLead GenerationBudget managementA/B testing
Requirements
- Proven experience as a Meta Ads / Facebook Ads Specialist
- Strong portfolio or case studies demonstrating campaign performance
- Deep understanding of Meta Ads Manager, pixel tracking, and conversion optimization
- CAPI (Conversations API) experience
- Experience in lead generation and/or direct response campaigns
- Up-to-date knowledge of Meta platform changes and advertising trends
- Strong analytical skills and ability to interpret campaign data
- Ability to manage budgets and optimize for performance outcomes
- Excellent communication and reporting skills
- Must be Philippines-based
Responsibilities
- Plan, build, and manage Meta (Facebook & Instagram) advertising campaigns
- Develop and execute performance-driven paid social strategies
- Continuously monitor, optimize, and improve campaign performance (CTR, CPL, ROAS)
- Conduct A/B testing for creatives, audiences, and ad placements
- Manage ad budgets efficiently to maximize ROI
- Provide insights, reporting, and recommendations based on campaign data
- Collaborate with internal stakeholders on marketing direction and campaign goals
- Ensure ads comply with Meta advertising policies and best practices
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