Social Media & Educational Content Strategist
New
P
PairedKids Sports Education
Brazil. Colombia. MexicoFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 2+ years
- Required Skills
- Canva
Requirements
- 2+ years managing and growing social media channels (0–100K followers preferred)
- Strong video editing skills (cutting long-form into shorts/reels)
- Experience with content collaboration tools (e.g., Frame.io)
- Proficiency in social media scheduling and analytics tools
- Excellent written English for captions, community engagement, and strategic presentations
- Knowledge of platform algorithms and growth strategies for YouTube, Instagram, TikTok, and Facebook
- Experience with paid social campaigns (nice to have)
- Understanding of YouTube monetization and sponsorship strategies (nice to have)
- Background in content marketing, brand strategy, or working with content creators (nice to have)
Responsibilities
- Schedule, publish, and manage content across YouTube, Instagram, TikTok, and Facebook
- Edit long-form video content (18–28 min episodes) into short-form clips, reels, and shorts
- Respond to comments, messages, and engage with our audience daily
- Maintain a content calendar and ensure consistent posting schedules
- Create simple graphics and captions using tools like Canva
- Coordinate with animation and production teams to repurpose video content
- Report on social media performance weekly
- Develop social media growth strategies tailored for kids/education content
- Analyze competitors and identify trends, opportunities, and viral formats
- Track performance metrics and adjust strategies to maximize growth
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