Growth Marketing Manager
New
F
FSAStore.comTelehealth
100% remote within the United States, Must be able to work EST hoursFull-TimeMiddle
Salary$95,000 - $125,000
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelA/B testing
Requirements
- Minimum of 5+ years of experience in performance marketing, digital media, or growth.
- Deep hands-on expertise in at least two channels, such as Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing.
- Fluency in performance marketing fundamentals including LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics.
- Strong analytical skills with proficiency in Google Analytics and Excel.
- Ability to translate data into actionable decisions.
- Experience with CRO, landing page development, or CMS platforms is a plus.
- Strong communication skills for presenting complex data to non-technical stakeholders.
- Ability to operate effectively in fast-paced, remote environments.
- Comfort with ambiguity, including shifting business objectives and evolving KPIs.
Responsibilities
- Serve as the first growth hire for the Patiently telehealth team, establishing foundation for customer acquisition, conversion, and retention.
- Own paid acquisition strategy and hands-on execution across Meta and Google, managing campaign architecture and daily optimization.
- Drive conversion rate optimization across the full funnel, including landing page creation, A/B testing, and CMS-based builds.
- Build and maintain reporting frameworks for paid channels to provide actionable performance insights to leadership.
- Lead the experimentation roadmap, including hypothesis generation, test design, analysis, and scaling.
- Develop growth marketing plans aligned with revenue objectives, managing focus across paid, organic, and lifecycle levers.
- Track and report on lead conversion metrics, channel efficiency, and incrementality to guide budget and strategy.
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