- Develop and execute social media strategy across platforms, defining content pillars and audience engagement priorities.
- Own the social content calendar and oversee content development from concept through publishing.
- Partner with creative, design, video, and external teams to produce high-quality, platform-native content.
- Analyze channel performance, audience behavior, and cultural trends to optimize content strategy.
- Lead test-and-learn experiments across platforms and formats to improve engagement.
- Collaborate with influencer, editorial, PR, and clinical teams to amplify brand moments and manage community interactions.