Senior Director, US Brukinsa HCP and DTC Marketing
USFull-TimeDirector
SalaryCompetitive base salary ranging from 224,500 USD to 294,500 USD annually.
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Job Details
- Experience
- 12+ years of pharmaceutical or biotech marketing experience
- Required Skills
- Cross-functional Team LeadershipBudget management
Requirements
- Bachelor’s degree required; advanced degree (MBA, MS, or equivalent) preferred.
- 12+ years of pharmaceutical or biotech marketing experience, including exposure to sales, forecasting, or market research functions.
- 5+ years of marketing leadership experience in oncology, with strong preference for hematologic malignancies and CLL experience.
- Proven track record in US pharmaceutical market launches, including NME and expanded indication launches.
- Demonstrated experience developing and executing DTC television and multi-channel marketing strategies.
- Strong understanding of highly competitive pharmaceutical markets and oncology commercialization dynamics.
- Experience managing and developing teams with a strong leadership and coaching capability.
- Excellent cross-functional influencing skills and ability to build consensus among diverse stakeholders.
- Strong analytical, financial, and strategic thinking abilities with attention to data-driven decision-making.
- Outstanding communication skills, with the ability to present clearly to senior leadership audiences.
Responsibilities
- Lead the development and execution of the US promotional strategy for HCP and patient audiences across all Brukinsa indications.
- Define brand messaging, segmentation, targeting, and integrated promotional tactics across personal and non-personal channels.
- Develop and execute direct-to-consumer (DTC) media strategy, including TV and digital campaign alignment with media partners.
- Partner closely with Sales leadership to incorporate field insights into strategic planning and execution.
- Collaborate with Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to ensure consistent messaging across stakeholders.
- Oversee promotional review processes and maintain strong alignment with compliance and regulatory requirements.
- Partner with analytics teams to define market research needs and measure promotional effectiveness.
- Lead agency and vendor relationships while managing promotional budgets and ensuring ROI.
- Communicate brand strategy and performance updates across leadership forums and business reviews.
- Coach and develop team members to strengthen organizational capability and performance.
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