- Oversee and execute campaigns across various media platforms including Meta, X, TikTok, LinkedIn, Reddit, Google Ads, Bing Ads, DSPs (StackAdapt), Retail Media Networks, etc.
- Meet with partners, prepare plans for media, organize budgets, and negotiate the costs of advertising with vendors when applicable
- Work with creative teams in directing content creation to ensure accurate specs and tracking
- Execute digital marketing tactics including bid management, campaign performance tracking, and reporting
- Conduct regular data analysis, monitor campaign performance, identify optimization opportunities
- Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend
- Compile results and regularly report on campaign performance based on established KPIs and benchmarks
- Participate in quality control by ensuring campaigns are set up correctly
Data AnalysisGoogle AnalyticsDigital Marketing+1 more