Senior Content Manager
New
Based in the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years of experience in content marketing, editorial management, SEO, digital publishing, or related disciplines.
- Required Skills
- Project ManagementHTMLShopifyGoogle AnalyticsSEOWordPress
Requirements
- 4+ years of experience in content marketing, editorial management, SEO, digital publishing, or related disciplines.
- Exceptional writing, editing, proofreading, and storytelling skills.
- Strong expertise in modern SEO practices, including technical SEO, content optimization, keyword strategy, and Answer Engine Optimization (AEO).
- Deep understanding of evolving search technologies, including AI-generated search experiences, large language models, and AI-powered answer platforms.
- Hands-on experience with Google Analytics 4 (GA4), Google Search Console, Google Merchant Center, and structured data implementation.
- Working knowledge of content management and e-commerce platforms such as Shopify and WordPress.
- Basic HTML knowledge and familiarity with website optimization best practices.
- Strong analytical mindset with the ability to interpret performance data and translate findings into strategic recommendations.
- Proven project management skills with experience coordinating multiple stakeholders, freelancers, agencies, and competing deadlines.
- Strong communication and collaboration skills with experience working across marketing, technical, regulatory, and business teams.
- Experience within direct-to-consumer, e-commerce, health, wellness, pet care, or related industries is preferred.
- Bachelor's degree in Journalism, Communications, Marketing, or a related field preferred; advanced degrees are a plus.
Responsibilities
- Lead the execution of content, SEO, and AEO strategies across websites, blogs, marketplaces, and supporting digital channels to maximize organic visibility and audience engagement.
- Conduct keyword research, competitive analysis, content gap assessments, and technical audits to identify growth opportunities and improve search performance.
- Develop strategies that address evolving search behaviors, including AI-generated results, answer engines, AI Overviews, and zero-click search experiences.
- Build and optimize content frameworks designed to improve discoverability and citation opportunities across AI-powered platforms and search ecosystems.
- Own and manage the editorial calendar while creating, editing, and optimizing a wide range of content.
- Maintain editorial excellence through fact-checking, proofreading, compliance reviews, and consistent brand voice management.
- Manage freelance writers and external partners, providing direction, feedback, and quality control.
- Collaborate with subject matter experts and internal stakeholders to produce accurate, credible, and engaging content.
- Support technical optimization initiatives including schema markup, structured data implementation, metadata management, image optimization, internal linking strategies, and site architecture improvements.
- Track and analyze key performance indicators, delivering actionable insights and recommendations.
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