Product Marketing Manager
New
Remote within the United StatesFull-TimeMiddle
Salary138,766 - 173,458 USD per year
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Job Details
- Experience
- 5-8 years
- Required Skills
- JiraCross-functional Team LeadershipGoogle WorkspaceAsana
Requirements
- 5-8 years of product marketing or relevant experience in B2B SaaS, ideally in ecommerce, martech or adtech.
- Proven experience owning GTM strategy for software solutions, and working cross-functionally to execute successful product and feature launches.
- Exceptional messaging and positioning skills, with the ability to turn features into compelling stories for marketing and commerce leaders.
- Understanding of modern consumer behavior, especially in the ecommerce industry.
- Strategic thinker with a bias for action and ability to prioritize for impact.
- Comfortable thriving in ambiguity and defining strategy and scope.
- Impeccable written and verbal communication skills.
- Familiarity with tools: Google Suite, Asana, Gemini, Confluence, JIRA, Crayon, Pendo.
- Knowledge or experience in top industries: Retail, Apparel & Fashion, Consumer Electronics, Health & Beauty, Food & Bev, Home & Garden.
Responsibilities
- Impact the full client lifecycle, measured through bookings, adoption, retention and advocacy, by partnering and influencing cross-functional partners in Product, Marketing, Sales, Client Success, Services and Enablement.
- Build compelling narratives that clearly differentiate Bazaarvoice as the premium offering in the ratings and reviews space.
- Define and execute GTM strategy for Bazaarvoice Ratings & Reviews releases, including launch positioning, messaging, internal and external enablement/comms, and ongoing adoption motions.
- Drive competitive positioning and de-positioning efforts with research-backed insight and strategic clarity.
- Serve as a strategic partner to Product Management, influencing roadmap decisions with market context and go-to-market requirements.
- Collaborate with Sales, Client Success, and Enablement teams to equip the field with tools to sell, advise, and support the product.
- Partner with Marketing teams for coordinated demand generation, revenue-driving, and customer advocacy activities.
- Gather market intelligence and voice of the customer to produce quarterly reports.
- Create clear, compelling sales and marketing collateral, from one-sheets and web copy to playbooks and pitch decks.
- Orchestrate a unified global strategy that empowers regional marketing teams to execute with local relevance.
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