Head of Instagram Strategy
New
P
PairedJob Advisory
Ukraine. Poland. Argentina. Mexico. United Kingdom. Philippines, 2 pm to 6 pm UK time, Monday to FridayPart-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Team managementLead GenerationData analytics
Requirements
- Strong scripting ability for short-form videos that convert viewers into leads.
- Proven track record of generating leads through Instagram for coaches, consultants, or digital products.
- Experience building weekly/monthly content calendars designed to drive revenue.
- Proven ability to delegate work to editors, designers, or freelancers using clear briefs.
- Data-driven mindset with the ability to turn performance insights into repeatable systems.
- Availability to work 2 pm to 6 pm UK time, Monday to Friday.
Responsibilities
- Own and evolve a data-driven Instagram strategy focused on generating leads and sales.
- Build a weekly content plan including 14 Instagram reels and 14 stories per week.
- Study top-performing hooks, CTAs, and formats to refine the content strategy.
- Delegate production to editors and content executors through clear briefs.
- Analyze daily performance of Stories and Reels to optimize for conversions.
- Coordinate the creation of lead magnets and ManyChat automations to drive leads.
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