Senior Director, US HCP Marketing and Omnichannel, Obesity and Related Condit...
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USFull-TimeDirector
SalaryCompetitive annual base salary ranging from 220,272.40 USD to 298,015.60 USD, depending on experience and qualifications.
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Job Details
- Experience
- Doctorate + 5 years, Master’s + 9 years, or Bachelor’s + 11 years in marketing or related field; 5 years of leadership experience.
- Required Skills
- LeadershipDigital Marketing
Requirements
- Advanced degree (Doctorate + 5 years, Master’s + 9 years, or Bachelor’s + 11 years) in marketing or related field.
- Minimum of 5 years of leadership experience managing teams, projects, or large-scale programs in addition to marketing experience.
- Extensive experience in HCP marketing, omnichannel strategy, digital marketing, and field execution within the pharmaceutical or biotechnology industry.
- Proven success leading product launches, commercialization strategies, or high-growth brand environments.
- Strong expertise in marketing analytics, customer segmentation, and omnichannel engagement strategies.
- Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders in complex matrix organizations.
- Excellent executive communication, strategic planning, and organizational leadership capabilities.
- Track record of building high-performing teams and driving measurable commercial impact.
Responsibilities
- Lead the U.S. HCP marketing strategy across the obesity and related conditions portfolio, translating brand strategy into integrated customer engagement plans.
- Define segmentation, targeting, positioning, and engagement frameworks informed by customer insights, analytics, and market intelligence.
- Oversee personal promotion strategy, field marketing initiatives, sales enablement tools, and national sales meeting content to ensure field readiness and execution excellence.
- Develop and execute omnichannel and digital marketing strategies across HCP platforms, including websites, email campaigns, and non-personal promotion channels.
- Drive cross-functional alignment with Sales, Medical Affairs, Analytics, Regulatory, Compliance, and Market Access teams to ensure cohesive execution.
- Build and lead a high-performing marketing organization, establishing operating models, capabilities, and processes that support launch and growth objectives.
- Partner with patient marketing leadership to ensure fully integrated HCP and patient engagement strategies across the customer journey.
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