Media Planner
New
Based in the United States, U.S. Eastern and Central time zonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data analytics
Requirements
- 3+ years of experience in media planning and/or digital media buying
- Strong experience with Meta Business Manager
- Experience with LinkedIn Ads
- Proficiency with Campaign Manager 360 (DV360/DCM) and Google Marketing Platform tools
- Proficiency in analytics and BI tools for data interpretation
- Strong understanding of digital advertising ecosystems, including programmatic and performance marketing
- Excellent organizational skills for managing multiple campaigns and deadlines
- Strong written, verbal, and presentation communication skills
- High attention to detail and commitment to data accuracy
- Experience working cross-functionally with creative, account, and vendor teams
Responsibilities
- Develop and manage end-to-end digital media campaigns across CPM, CPC, CPL, retargeting, display, video, and mobile environments
- Plan and execute paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and Pinterest
- Lead programmatic media execution and direct-to-publisher partnerships, including RFPs, IOs, and vendor coordination
- Oversee campaign activation, optimization, and performance tracking across all channels
- Monitor campaign performance daily, weekly, and monthly, making data-driven optimizations
- Own vendor relationships and ensure accurate reporting and insights delivery
- Prepare and present monthly and quarterly business reviews with strategic recommendations
- Identify trends in the digital media landscape and recommend new strategies and testing opportunities
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