Performance Media Coordinator
P
Pansophic LearningEducation Marketing
Fully remote (US-based); Ohio preferred but not required., Flexibility to collaborate across US time zones.Full-TimeEntry
Salary50,000 - 65,000 USD per year
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Job Details
- Experience
- 1–2 years of digital marketing experience
- Required Skills
- Digital MarketingCRMData analytics
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1–2 years of digital marketing experience (internships and applied coursework accepted).
- Familiarity with paid search or paid social platforms.
- Strong communication skills and high attention to detail.
- Ability to manage multiple tasks simultaneously.
- Experience supporting paid search or paid social execution in any capacity.
- Basic familiarity with analytics tools or CRM systems.
- Understanding of multi-location marketing, education marketing, or localized community outreach.
- Ability to travel up to 10% for team or organizational events.
Responsibilities
- Assist in building and maintaining campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms.
- Support keyword research, preliminary ad copywriting, audience configuration, placement selection, and creative trafficking.
- Conduct rigorous QA across naming conventions, targeting settings, budgets, URLs, UTMs, and conversion events.
- Monitor pacing, identify anomalies, and surface data-driven insights to the Specialist.
- Maintain creative libraries, asset trackers, UTM consistency records, and documentation repositories.
- Support weekly dashboards, data pulls, performance reporting, and enrollment trend monitoring.
- Coordinate closely with Creative, Enrollment, Analytics, CRM, and local field teams to ensure asset delivery.
- Assist with seasonal calendar planning and community-level messaging adjustments.
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