Senior Media Buyer & Planner
G
Greenberg-Larraby, Inc. (GLI)Federal Healthcare Communications
Remote (U.S.)ContractSenior
Salary not disclosed
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Job Details
- Experience
- Minimum eight (8) years
- Required Skills
- Data analytics
Requirements
- Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.
- Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.
- Demonstrated experience managing multi-channel paid media campaigns.
- Strong analytical, reporting, budgeting, and campaign optimization skills.
- Experience with audience targeting, geo-targeting, media analytics, and performance measurement.
Responsibilities
- Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
- Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
- Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.
- Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
- Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.
- Prepare executive-level reports and presentations for federal stakeholders.
- Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.
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