Senior Creator Strategist
New
M
Modern AIDigital Marketing
Miami, Florida, United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data analytics
Requirements
- 5+ years in digital strategy, brand storytelling, or creator/influencer marketing.
- Deep, native understanding of the major social networks.
- Familiarity with paid media strategy and social commerce trends.
- Proven ability to translate creative performance data into data-informed briefs and creative tests.
- Exceptional writing and presentation skills, with experience building and defending pitch decks to senior stakeholders.
- Genuine fluency across all major creator platforms including TikTok, Instagram, and YouTube.
Responsibilities
- Develop comprehensive, creator-led campaign concepts that drive cultural impact, brand storytelling, and measurable engagement across platforms.
- Serve as the subject matter expert on TikTok, Instagram, YouTube, and emerging social spaces, with a clear point of view on which formats and creators work best for each brand and objective.
- Monitor pop culture, algorithm mechanics, and trending subcultures, translating those signals into actionable briefs for internal and external creative teams.
- Track performance metrics, derive insights from past campaigns, and continuously optimize strategy to drive strong ROI and conversion rates.
- Partner with Growth Directors, creative strategists, designers, and editors to keep campaigns aligned from concept through completion.
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