- Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
- Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
- Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.
- Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
- Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.
- Prepare executive-level reports and presentations for federal stakeholders.
- Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.
Data analytics