Senior Growth Marketing Manager
New
A
Abacus InsightsHealth Technology
Remote USFull-TimeSenior
SalaryIncludes base salary plus eligibility for performance bonuses and equity grants
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Job Details
- Experience
- 7+ years
- Required Skills
- CRMHubSpot
Requirements
- 7+ years of progressive experience in B2B growth marketing, demand generation, or campaign marketing roles.
- 5+ years of hands-on experience owning multi-channel campaigns using HubSpot or comparable marketing automation platforms.
- 5+ years of direct experience managing and optimizing paid media programs, with deep expertise in LinkedIn Ads Manager.
- Proven experience executing scrappy, manual ABM campaigns using LinkedIn Sales Navigator, CRM account mapping, and personalized multi-channel outreach.
- Demonstrated success driving measurable pipeline and revenue impact through integrated marketing campaigns.
- Strong strategic and analytical skills, with the ability to translate data into insights and action.
- Exceptional writing, editing, and messaging skills, supported by a portfolio of campaign and content examples.
- Proven ability to operate autonomously, prioritize effectively, and lead complex initiatives in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience).
Responsibilities
- Own the strategy, planning, execution, and optimization of multi-touch, multi-channel demand generation programs aligned to pipeline and revenue goals.
- Translate business and growth objectives into integrated campaign strategies, audience segmentation frameworks, and channel plans.
- Test “zero tech stack” ABM campaigns leveraging HubSpot, LinkedIn and Apollo across email, social and custom landing pages.
- Lead the development of campaign messaging and content strategy across channels, ensuring alignment with product positioning and buyer needs.
- Independently manage and optimize LinkedIn Ads campaigns at scale, including audience strategy, creative testing, budget allocation, and performance optimization.
- Provide clear creative direction and campaign requirements to designers and external partners to ensure assets align with strategy and channel needs.
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